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Selling gift cards online: A guide for sellers

Gift card with a ribbon on a Keysender gradient, representing selling and automatically delivering gift card codes online

Key takeaways

  • Gift cards bring revenue now for goods or services redeemed later.
  • They bring customers back and let fans share your brand.
  • Manual delivery, tracking, fraud and many channels are the main challenges.
  • Keysender fulfills orders from eBay or your own website on one dashboard.
  • You pay a fee per dispatch, not a high percentage of each sale.

Selling gift cards online lets your business capture immediate revenue and build customer loyalty, but manual distribution, fraud, and omni-channel tracking get in the way. Keysender manages inventory, automates distribution, and guards against card-not-present fraud, fulfilling every order whether a customer buys on eBay or your own website.

The rising trend of online gift cards sales

In today's digital age, businesses are constantly seeking innovative ways to drive sales and manage costs. Gift cards have emerged as a favorite gifting choice, reminding recipients of their favorite pre-COVID spots. However, not all small businesses are equipped for online gift card sales. Don't worry, it's simpler than you think.

The benefits of selling gift cards for your business

  1. Immediate Revenue: When a gift card is purchased, you receive funds for services or goods to be redeemed later, providing financial flexibility amidst fluctuating industry challenges.
  2. Customer Retention: As normalcy returns, customers are looking to reconnect with their beloved spots. Gift cards act as gentle reminders for them to revisit once they feel safe to do so.
  3. Brand Loyalty: Nothing matches the joy of sharing a favorite place with a friend and discovering they loved the experience too. Offering gift cards allows your brand's enthusiasts to spread their love, winning you more loyal fans.

Addressing the challenges: Keysender at your service

While there are many benefits to offering gift cards, several challenges exist such as the costs of manual distribution and tracking, fraud, and managing omni-channel distribution. These are areas where Keysender can assist.

Streamlining your gift card sales with Keysender

Keysender simplifies your process by managing inventory, automating product distribution, and safeguarding against card-not-present fraud. Regardless of whether your customer purchases on eBay or your website, we fulfill the order, centralizing all transactions on your vendor dashboard.

Moreover, our services are scalable. As digital product distributors, we pride ourselves on allowing vendors to distribute digital products for a per-distribution transaction fee rather than a high sales percentage, enabling profitable scaling.

Whether you're selling for your business or reselling coupons and gift cards, schedule a demo with Keysender to start distributing your vouchers today.

Frequently asked questions

What are the main benefits of selling gift cards for my business?

Gift cards give you immediate revenue because you collect funds now for goods redeemed later, which adds financial flexibility. They also drive customer retention by reminding buyers to return, and they build brand loyalty when fans share a favorite place with friends who become new customers.

How does Keysender handle gift card fraud?

Keysender safeguards against card-not-present fraud, which is a common risk with digital gift cards, with optional fraud screening on Pro before delivery. That means suspicious transactions are caught ahead of dispatch rather than after a card is already in a buyer's hands, protecting your revenue as you scale.

How is Keysender priced for gift card distribution?

Keysender charges a per-distribution transaction fee instead of taking a high percentage of each sale, which keeps scaling profitable. There is a free Starter tier, and Pro starts at 6 cents per dispatch, so your cost tracks the number of gift cards delivered rather than their value.
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