Key takeaways
- On G2A, Keysender reprices automatically and never goes below the floor price you set per offer.
- The floor is your number: work it out from what you paid and G2A's fees.
- Repricing is dependable on G2A; on other marketplaces you set prices and floors yourself.
- Repricing, stock sync and instant delivery work together, so a cheaper offer that sells also delivers.
You reprice on G2A automatically by connecting your G2A account to Keysender and setting a floor price on each offer. From then on Keysender reprices automatically, above the floor you set, so you stay competitive on G2A's shared listing without ever selling under your own minimum. You decide the floor. Keysender does the watching.
This guide is for sellers with thousands of G2A offers, where repricing by hand is a full-time job that still loses at night.
What does automatic repricing on G2A actually do?
On G2A, many sellers list the same product on one shared listing, and buyers mostly see the cheapest offers first. Prices shift through the day as other sellers move. If you do not move with them, your offer drops down the list and stops selling. If you move too far, you sell at a loss.
Automatic repricing handles the moving part. Keysender adjusts your G2A price to stay competitive and stops at the floor you set for that offer. When the market drops below your floor, your price stays at the floor. You lose that sale on purpose, instead of winning it at a price you did not want.
Three things stay true the whole time:
- The floor is a price you type per offer. Keysender does not invent it.
- Your price never goes below the floor.
- Stock and delivery keep working underneath, so the offer that wins the sale also delivers it.
How do you set a floor you can live with?
The floor is the most important number in repricing, and it is yours. A floor set too low turns repricing into a race to the bottom. A floor set too high means your offers sit above the market and stop selling.
Work it out offer by offer:
- Start with what you paid for the key, including any supplier fees and currency costs.
- Add G2A's fees for that sale, as G2A states them for your account.
- Add your delivery cost. On Keysender Pro that is from 6 cents per dispatch.
- Add the smallest profit you are willing to accept on that product.
That total is your floor. Write it down per offer, not per catalog, because the same price can mean a profit on one game and a loss on another. When you buy a new batch at a different price, revisit the floor for that offer.
A worked example
Say you bought a batch of keys for a game at 8.00 each, in your own currency. G2A's fees on a sale at around that price add a share of the sale. Delivery on Pro adds a few cents. You decide you want at least 0.50 on every sale of this game. Add those up and you get your floor, perhaps somewhere near 9.50 once the fees are in. Repricing can then follow the market down to 9.50 and no further. If another seller lists at 9.20, you stay at 9.50 and let that sale go. These figures are only an illustration: use the fees G2A shows for your own account.
Common floor mistakes
- One floor for the whole catalog. Costs differ by product, so floors should too.
- Forgetting currency. If you buy in one currency and sell in another, a rate change moves your real cost.
- Never updating. A floor set for last month's batch is wrong for this month's.
- Leaving out fees. The floor is what you keep after fees, not the price you see.
A practical habit: sort your offers by how often they sell. Spend your time on the floors for the top sellers first. The long tail of slow offers can share a simple rule you review once a month.
Why does Keysender repricing work best on G2A?
We want to be plain about this. Keysender's automatic repricing is dependable on G2A today. That is where we recommend you rely on it.
On other marketplaces, repricing has known limits, so do not plan your pricing around it there. Treat G2A as the channel where repricing runs on its own, and treat the rest as channels where you set the price.
That split is honest, and it is also practical. On G2A, many sellers compete on one shared listing, so prices move often and hand repricing loses sales at night. Putting automation where the market moves fastest gives you most of the benefit, while the slower channels stay under your direct control.
| Channel | Who sets the price | What Keysender does |
|---|---|---|
| G2A | Keysender reprices automatically, above your floor | Repricing, stock sync, delivery, dispatch log |
| Kinguin | You set prices and floors | Stock sync, delivery, dispatch log |
| Eneba | You set prices and floors | Stock sync, delivery, dispatch log |
| eBay and your own store | You set prices | Stock sync, delivery, dispatch log |
What about Kinguin, Eneba and eBay prices?
Use the same floor math on every channel, then set the price yourself. The fees differ by marketplace, so the floor for the same game is different on each one. A spreadsheet with one row per product and one floor column per channel is enough for most sellers.
You do not lose the main benefit of a shared setup on those channels. Keysender still keeps one stock pool across all of them and delivers every paid order on its own. Pricing is the one job you keep. Our pillar on selling on five marketplaces at scale shows how the channels fit together.
How do repricing, stock and delivery fit together?
Repricing wins the sale. Stock sync and delivery make sure the sale goes well. They depend on each other.
- When a repriced G2A offer sells, the code comes from your shared inventory, and availability updates on your other channels. That helps prevent overselling the same stock on Kinguin or Eneba.
- The buyer gets the key the moment G2A confirms payment, instantly on Pro, at any hour.
- Every dispatch is logged with a timestamp, so a dispute on a low-priced sale has the same evidence as any other.
A cheaper offer that delivers late is worse than no sale, because the rating hit lasts longer than the profit. That is why repricing and instant delivery belong together. Read more in our pillar on one stock pool across your marketplaces.
What should you check every week?
Automatic does not mean unattended forever. A short weekly check keeps repricing honest:
- Offers sitting at their floor for days. The market has moved below you. Decide whether to lower the floor, wait or stop restocking that product.
- Offers that sell out fast. Your floor may be lower than it needs to be, or your stock too thin.
- New batches bought at a different price. Update the floor for those offers.
- Stock levels on fast sellers. An offer with no stock wins nothing, whatever its price.
Keep the review short and regular. The point is to catch floors that no longer match your costs, not to second-guess the repricing every day. If you find yourself changing the same floor every week, the floor is probably wrong, or the product no longer fits G2A at a price that works for you.
Our older piece on running G2A inventory with Keysender covers the G2A setup side in more depth.
Who is this for, and how do you start?
Automatic repricing pays off when you have more G2A offers than you can watch. It also pays off when you sleep: prices keep moving on G2A at night, and an offer that stays put for eight hours can drop out of view. If you have a handful, repricing by hand is fine. If you have thousands, it is the only way to stay on the first screen at night.
To start, add G2A under Integrations, paste the Client ID and Secret from G2A's API credentials, and link each G2A product to an inventory. Then set your floors. Delivery is paid per dispatch with credits, and every account starts with 20 free credits. See pricing for the plans, or step through the demo, then walk through your G2A catalog with the team.