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How to start selling digital keys

Last updated November 11, 2026By Keysender Team4 min read

Short answerTo sell game keys online you need four things: keys you have the right to sell, one channel to list them on, a price that still pays after the channel's fee, and a way to deliver each key as soon as the buyer pays. Start with one channel and one product, then add more.

What do I need before my first sale?

What you needWhat it means
Keys you can sellBuy from a source that gives you the right to resell, and keep the invoice.
A channelA marketplace seller account, or your own store.
A priceYour cost, plus the channel's fee, plus your margin.
DeliveryThe key reaches the buyer as soon as the order is paid, day and night.
A recordWhich key went to which order, and when.

Where should I sell first?

There are two kinds of channel. A key marketplace, such as G2A, Kinguin, Eneba, Gamivo or K4G, already has buyers looking for games, and you share a listing with other sellers. A store of your own, on Shopify or WooCommerce, gives you your brand and your buyer, and you bring the traffic.

Most sellers start where the buyers already are and add a store later. The channel finder asks a few questions and points you to a first channel. To see the five key marketplaces side by side, read compare the five marketplaces.

How do I price a key?

Work back from what you keep. The sum is the same on every channel. Only the fee line changes.

Sale price
− Marketplace feesee the marketplace's fee page
− Cost of the key
− Keysender dispatchas low as 6¢
= What you keep

Put your own numbers into the fee calculator before you list. If what you keep is too thin at the going price, that product is not the one to start with.

How do keys get delivered?

By hand, you watch for the order, copy a key, send it and mark the order shipped. That works for a few orders a day while you are awake. Buyers on every channel expect the key in seconds, at any hour.

With Keysender you load your keys once into a stock pool and connect your channel. Orders deliver as soon as they are paid, and every delivery is logged. See delivery for the steps an order goes through.

What does delivery cost when I am small?

You pay for each dispatch, in credits. One dispatch is 1 credit, whatever the number of keys in the order. There is no subscription.

OrdersCredits
Your first 20 orders20 credits. Free with a new account. No card.
An order of 1 key1 credit.
An order of 50 keys1 credit. Still one dispatch to one buyer.
100 orders in a month100 credits × $0.06 = from $6, at the lowest rate.

When should I add a second channel?

When the first one runs without you. Link the same product to a second channel and both listings read one count, so a sale on one lowers the other. That is stock sync. It helps prevent overselling. Keep a weekly stock check as well.

Quick answers

Do I need to code to sell keys?

No. You connect a channel from the panel with guided setup and upload your keys.

How many keys do I need to start?

One batch for one product is enough. Start small, learn the channel, then add products.

Can I sell on a marketplace and my own store?

Yes. Both read the same stock pool, so you load each key once.

What can I deliver besides game keys?

Codes, licenses and files such as PDFs and images.

Tonight's orders can deliver themselves.

Set up in minutes. 20 free credits, no card.

Rather talk it through? Talk to us